# BeaconBird > BeaconBird grades a website's technical AI-readiness across five categories and fixes what's missing. The audit is free. The fix is a one-time engagement, never a subscription. We help small businesses, churches, nonprofits, restaurants, banks, dentists, and any other website that was once optimized for traditional Google SEO become legible to AI search systems like ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. BeaconBird is a sub-brand of New Frame Creative, a Knoxville, TN web and creative agency. The audit and fix work is built and delivered by Greg Adkins. ## What BeaconBird does - Free technical audit of any website, scored on the Beacon Score Framework - One-time fix engagement to raise the technical foundation into the 90s - No subscriptions, no retainers, no content rewrites — technical foundation only - Fix engagements priced $150–$850 depending on site size and category failures - 20% nonprofit discount applied automatically when nonprofit status is detected (cannot push below the $150 floor) - Sites scoring 85 or higher are told plainly they're in great shape, no fix needed ## The Beacon Score Framework BeaconBird grades sites across five categories. Four are audited automatically; two are engagement-time signals factored in during the fix work. - [Beacon Score Framework](https://beaconbird.ai/learn/beacon-score-framework/): The complete grading framework, including how scores are calculated and what each category measures. ## Core pages - [Homepage](https://beaconbird.ai/): Service overview and free audit form. - [About BeaconBird](https://beaconbird.ai/about/): Who built BeaconBird, why it exists, and how it relates to New Frame Creative. - [Case Studies](https://beaconbird.ai/case-studies/): Before-and-after Beacon Scores from real client engagements. - [Contact](https://beaconbird.ai/contact/): How to reach Greg directly. - [Sitemap](https://beaconbird.ai/sitemap/): Human-readable index of every page on the site. ## Learn — foundational explainers - [What Is GEO?](https://beaconbird.ai/learn/what-is-geo/): Generative Engine Optimization, defined plainly. How AI search differs from traditional SEO and what it means for small businesses. - [What Makes a Website AI-Friendly?](https://beaconbird.ai/learn/ai-friendly-website/): The technical signals AI systems look for when deciding which websites to cite. - [Why You Don't Show Up in ChatGPT](https://beaconbird.ai/learn/why-not-in-chatgpt/): The most common technical reasons AI assistants skip a site entirely. - [AI Search vs Google Search](https://beaconbird.ai/learn/ai-search-vs-google/): How the two systems differ and why a site needs to be readable to both. - [The Beacon Score Framework](https://beaconbird.ai/learn/beacon-score-framework/): The five-pillar grading system BeaconBird uses on every audit. - [What Is llms.txt?](https://beaconbird.ai/learn/what-is-llms-txt/): The new file AI crawlers look for first, what it should contain, and why most sites don't have one yet. ## Blog — current thinking - [Blog index](https://beaconbird.ai/blog/): All BeaconBird articles. - [A Plain-English Guide to AI Crawlers](https://beaconbird.ai/blog/ai-crawlers-guide/): What GPTBot, ClaudeBot, PerplexityBot, and Google-Extended actually do and how to let them in. - [Common Schema Mistakes That Hurt AI-Readability](https://beaconbird.ai/blog/common-schema-mistakes/): Why most sites' structured data doesn't help AI systems and how to fix it. - [Why Google Business Profile Matters More for AI Than for Google](https://beaconbird.ai/blog/gbp-matters-more-for-ai/): How GBP entity data feeds AI confidence in your business. ## Industries we serve The Beacon Score Framework works for any business, but these industry pages spell out the specific AI-readiness signals each vertical needs. - [All industries](https://beaconbird.ai/industries/): Hub page linking to all 20 vertical pages. ### Home & Property - [Contractors](https://beaconbird.ai/industries/contractors/) - [Custom Home Designers](https://beaconbird.ai/industries/custom-home-designers/) - [Home Builders](https://beaconbird.ai/industries/home-builders/) - [HVAC Companies](https://beaconbird.ai/industries/hvac/) - [Property Management](https://beaconbird.ai/industries/property-management/) - [Real Estate Agents](https://beaconbird.ai/industries/real-estate-agents/) - [Roofing Companies](https://beaconbird.ai/industries/roofing/) ### Health & Wellness - [Dentists](https://beaconbird.ai/industries/dentists/) - [Med Spas](https://beaconbird.ai/industries/med-spas/) - [Orthodontists](https://beaconbird.ai/industries/orthodontists/) - [Plastic Surgeons](https://beaconbird.ai/industries/plastic-surgeons/) ### Hospitality - [Coffee Shops](https://beaconbird.ai/industries/coffee-shops/) - [Hotels & Resorts](https://beaconbird.ai/industries/hotels-resorts/) - [Restaurants](https://beaconbird.ai/industries/restaurants/) - [Tourism Organizations](https://beaconbird.ai/industries/tourism-organizations/) ### Professional Services - [Auto Repair Shops](https://beaconbird.ai/industries/auto-repair-shops/) - [IT Companies](https://beaconbird.ai/industries/it-companies/) - [Law Firms](https://beaconbird.ai/industries/law-firms/) ### Community - [Churches](https://beaconbird.ai/industries/churches/) - [Nonprofits](https://beaconbird.ai/industries/nonprofits/) ## Pricing The fix engagement is one-time and flat-priced. The formula: - $300 base - Plus $150 per failing audit category, up to 5 failing categories - Multiplied by complexity (1.0 for under 50 pages, 1.15 for 50–200 pages, 1.3 for over 200 pages) - Multiplied by 0.8 for nonprofits Hard floor: $150 for everyone (including nonprofits). Hard ceiling: $850. Every quote is presented as a range, not a single number. ## Parent company BeaconBird is the AI-readiness practice of [New Frame Creative](https://newframecreative.com/), a Knoxville, Tennessee creative and web agency. Greg Adkins owns and operates both. ## Contact - Email: greg@newframecreative.com - Location: Knoxville, Tennessee, United States - Service area: United States (remote work; no geographic limit)